QuickPack Capsule (February 2020)

The process of learning how to run a brand is literally like riding a roller coaster. Some of the funnest up & down moments to experience in life. We’re learning to always expect the unexpected with this shit. Things never go how they’re suppose too. But you just got to make the best out of what you got. Sometimes that’s not enough for you though. Well at least for me & this journey. Hardly ever satisfied with the outcome. We always know what we could have done better but it just wasn’t capable at the time.You just have to have fun with it & learn. There’s literally no blueprint to this. So many different stories & journeys you just have to appreciate. Very appreciative of inspiration we’ve received. This is the first step into that…

The Quickpack capsule is inspired by our sporadic thinking. We always want to do so much with the brand and be a perfectionist with my work. That’s why all the releases have been stretched out so far within time. Now though we just want to have fun again. Fuck being a perfectionist man you just really got to have fun with this shit. Especially where Basics stands as a brand at this moment it only makes sense for us. No structure, we’re just going to try our best to bring the ideas we create in our minds into real life. Sometimes you have to step outside yourself to find yourself again.

It’s actually kind of crazy that we’ve never put our classic location logo on a t-shirt. Well not really considering we’re always trying to do krazy pieces. This time around it’s more about the story behind these pieces and why we even chose to bring them to life. Truth be told these blanks have been sitting around for awhile. Due to the current brand state & issues & emotions we were facing we just decided it was the perfect time to use these pieces based off those emotions.